Senior UX researchers
Researchers who can also design: recommendations are directly actionable.
UX research · Casablanca
UX research agency in Casablanca
Usabilix is a user research (UX research) agency based in Casablanca. Our UX researchers interview and observe your users to tell you what to build, what to fix and what to stop.
What we do
Decide with evidence, not gut feeling
Most unused features were built without talking to users. UX research reduces that risk: within a few weeks you know who your users are, what blocks them and what they are willing to pay for.
We run research in Morocco and internationally, in French and English, with B2C customers as well as B2B professionals.
- Qualitative user interviews
- Moderated usability testing, on site or remote
- Personas and customer journey mapping
- Competitive benchmark
- Funnel data and friction analysis
- Prioritized synthesis and product recommendations
Why Usabilix
UX research agency in Casablanca
Moroccan fieldwork
Participant recruitment and on-site sessions in Casablanca and other Moroccan cities.
Tied to business goals
Every insight links to a goal: activation, conversion, retention or pricing.
Our method
Our method
- 01
Diagnose
Audit, data and interviews to understand the situation.
- 02
Design
Journeys, designs and prototypes tested with real users.
- 03
Ship
Specs and components ready for your engineering teams.
- 04
Grow
Measurement and continuous improvement of key metrics.
Trusted by
Trusted by
Products used every day in Morocco, designed or improved with our team.
FAQ
Frequently asked questions
What is UX research?
UX research covers the methods used to understand users: interviews, usability tests, observation and data analysis. It informs what to build and how to improve it.
When should we do user research?
Before launching a product or feature, before a redesign, and whenever your metrics (conversion, retention) stall without a clear reason.
How many participants does a usability test need?
For qualitative usability testing, 5 to 8 participants per profile usually reveal the main problems.
Do you recruit participants?
Yes. We recruit participants matching your targets in Morocco, or work with your own customers.
What is in the final deliverable?
A clear synthesis: insights, personas or journeys, problems ranked by impact and concrete recommendations for your roadmap.
See also
Ready to start?
Let's talk about your product
30 minutes with a senior strategist to find your highest-leverage UX and growth opportunities. No commitment, under NDA if needed.