UX + data
We don't test at random: every test starts from a problem found in research and data.
Usabilix is a growth and CRO (conversion rate optimization) agency based in Casablanca. We turn more visitors into customers and more customers into loyal ones, through data, design and experimentation.
Buying traffic keeps getting more expensive. Improving conversion, activation and retention lowers your customer acquisition cost (CAC) and raises the value of each customer (LTV).
Our approach combines UX audits, analytics and A/B testing: we find where you lose users, design the fixes and measure their impact.
We don't test at random: every test starts from a problem found in research and data.
Experience on ecommerce platforms and high-volume B2B products in Morocco.
Acquisition and retention loops that compound, instead of one-off campaigns.
Audit, data and interviews to understand the situation.
Journeys, designs and prototypes tested with real users.
Specs and components ready for your engineering teams.
Measurement and continuous improvement of key metrics.
Products used every day in Morocco, designed or improved with our team.



CRO (conversion rate optimization) means increasing the share of visitors who complete a key action, such as a purchase or sign-up, by improving the experience and testing changes.
A marketing agency mostly buys traffic. A growth agency improves the product and funnel to convert and retain that traffic: onboarding, conversion, retention, referral.
It depends on your conversion rate. With low traffic, we focus on user research and high-impact improvements before running statistical tests.
Yes. We have worked on ecommerce platforms and optimize product pages, cart and checkout, including cash on delivery.
Book a 30-minute discovery call: we review your funnel and identify the first levers.
30 minutes with a senior strategist to find your highest-leverage UX and growth opportunities. No commitment, under NDA if needed.