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About

A UX/UI studio born in Casablanca, built for the era of AI

Products rarely fail for lack of features. They fail for lack of alignment. Usabilix brings strategy, product design and growth into one team.

Our approach

Behavioral psychology, design and data, in one place

We embed senior strategists, product designers and growth engineers directly into the SaaS and tech teams we work with.

Outcomes over output

We don't measure our work in Figma files. We measure it in conversion lifts, lower churn and revenue growth.

Rigor as the standard

Every flow, micro-interaction and onboarding sequence is tested against real user behavior and the best benchmarks.

Speed as a habit

Prototypes in days, iterations on real market feedback. In tech, momentum is everything.

Founder

Haythem RAIS

Founder-led execution: a senior consultant and software engineer aligning vision, experience and growth.

Haythem RAIS, founder of Usabilix
Haythem RAISFounder & principal consultant
  • Software engineering degree
  • 6+ years of product & strategy consulting
  • eCommerce, eGov, eHealth, Telecom, Supply chain
“Great strategy starts with people and is refined through data.”

I help organizations build smarter products, design meaningful experiences and engineer sustainable growth. I've worked with ambitious teams across eCommerce, eGov, eHealth, telecom and supply chain.

Through Usabilix, I bring these disciplines together to align vision, execution and results: systems where product, experience and growth work in harmony.

  • eCommerce
  • eGov
  • eHealth
  • Telecom
  • Supply chain
Casablanca, Morocco

Based in Casablanca, working worldwide

From our Casablanca headquarters, we work with teams in Morocco, Africa, Europe and the Middle East: senior talent with the agility of a studio.

12+clients served
6+years of product & strategy consulting
100%senior execution
2working languages: French and English
Ready to start?

Let's talk about your product

30 minutes with a senior strategist to find your highest-leverage UX and growth opportunities. No commitment, under NDA if needed.

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