Case studies
UX/UI case studies: ecommerce, pharma, telecom
How our team turns complex products into simple, high-performing experiences, in Morocco and beyond.
Ecommerce · YouCan
Beyond the storefront: redesigning YouCan
Rethinking ecommerce UX through standardization, data-driven design and relentless benchmarking.
- Set up a robust, well-documented design system as the foundation for the complete revamp of YouCan's store builder.
- Benchmarked against Shopify, WooCommerce, Amazon and Etsy to deliver world-class usability and consistency across every core flow.
- DesignOps
- UX benchmark
- Store builder
Pharma tech · B2B
Taking three B2B products from MVP to growth
Marketplace expansion, ERP innovation and ad monetization, driven by data and design.
- Led product strategy and lifecycle management for three B2B products in the pharmaceutical sector: business goals, roadmap execution and performance tracking.
- Product strategy
- Marketplace
- ERP
- Monetization
Telecom · Inwi
Designing a telecom ecosystem at scale
Unifying Inwi's digital ecosystem with solid design systems and a next-generation B2B eShop.
- Documented design systems for Inwi's flagship products (Inwi Portal, Inwi Mobile App and Win by Inwi), speeding up design and delivery while keeping everything consistent and scalable.
- End-to-end UX for Inwi's new B2B eShop: businesses customize and order their plans (ADSL, Fiber, Landline, Mobile) online, fully self-service.
- DesignOps
- B2B eShop
- Mobile app
- Self-service
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