User-centered
Every use case is validated by the value it brings to your customers or teams.
AI strategy · Morocco
AI strategy agency in Casablanca, Rabat and Morocco
Usabilix helps Moroccan companies decide where AI actually creates value. We run AI audits and strategies centered on your users and products, from Casablanca to Rabat.
What we do
Useful AI, not AI for show
Many AI projects fail because they start from technology instead of need. We start from your users, processes and data to identify the use cases that will save time or make money.
Our role is strategic: audit, prioritization, experience design and guidance for your teams or technical partner. We don't sell technology: we help you make the right choices.
- AI audit: maturity, data, processes and opportunities
- Use case mapping and prioritization (value, feasibility, risk)
- AI roadmap aligned with your product strategy
- UX design of AI features: assistants, search, automation
- Scoping for your engineering teams or vendors
- Awareness workshops for leadership and teams
Why Usabilix
AI strategy and audits in Morocco
Independent
Nothing to sell: neutral advice on what to build, what to buy and what to avoid.
Dual expertise
Product strategy and software engineering: realistic, feasible recommendations.
Our method
Our method
- 01
Diagnose
Audit, data and interviews to understand the situation.
- 02
Design
Journeys, designs and prototypes tested with real users.
- 03
Ship
Specs and components ready for your engineering teams.
- 04
Grow
Measurement and continuous improvement of key metrics.
Trusted by
Trusted by
Products used every day in Morocco, designed or improved with our team.
FAQ
Frequently asked questions
What does an AI agency like Usabilix do?
We run AI audits and strategies: find where AI can add value in your company or products, prioritize use cases and design the user experience of AI features.
Do you build AI solutions?
Our work is strategic: audit, roadmap and design. For development, we scope and guide your internal teams or the vendor of your choice.
Where should we start with AI?
With an audit: we analyze your processes, data and products to list use cases, then rank them by value, feasibility and risk.
Do you work in Rabat and the rest of Morocco?
Yes. We are based in Casablanca and support organizations in Rabat and across Morocco, remotely and on site for workshops.
How do we start?
Book a 30-minute discovery call to walk us through your context and AI ideas.
See also
Ready to start?
Let's talk about your product
30 minutes with a senior strategist to find your highest-leverage UX and growth opportunities. No commitment, under NDA if needed.