UX & market research
User interviews, competitive benchmarks and funnel analysis, so you know what to build before writing a single line of code.
- Personas
- User journeys
- Benchmark
- Pricing
Usabilix is the go-to UX/UI studio for ambitious tech companies. We help you design smarter products, create seamless user experiences and drive compounding growth.
Discovery call · 30 min · free, no commitment
Trusted with their product by
Every screen we design is tied to a measurable goal: activation, conversion, retention.
Features shipped on gut feeling
Every decision backed by user research and data
A leaky funnel, and nobody knows where
An audit that pinpoints friction and ranks the fixes
Design and engineering out of sync
A DesignOps practice that helps your team ship up to 3x faster
AI bolted on as a gimmick
Useful AI experiences built around real user needs
Growth that depends on ad spend
Acquisition and retention loops that compound
From research to growth, we cover the full product lifecycle, with no silos between strategy, design and growth.
User interviews, competitive benchmarks and funnel analysis, so you know what to build before writing a single line of code.
Web and mobile apps, SaaS dashboards: interfaces people understand in seconds, plus DesignOps processes that make the handoff from design to code seamless.
Funnel, onboarding, usability, performance: a complete diagnosis of your product and a roadmap ranked by impact.
A/B tests, referral loops, paywalls and tracking: measurable growth systems that lower your CAC while your LTV climbs.
Audit, data and interviews to find where your product is losing value.
Journeys, wireframes, then high-fidelity UI, tested with real users.
Specs, components and DesignOps workflows ready for your developers. No pointless back-and-forth.
Continuous experimentation on activation, conversion and retention.
Ecommerce, healthcare, telecom: platforms people use every day, redesigned with our team.

A complete design system and a benchmark against Shopify, WooCommerce, Amazon and Etsy for the store builder revamp.
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End-to-end product strategy across a marketplace, an ERP and ad monetization, from MVP to growth.
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Design systems for the portal, the mobile app and Win by Inwi, plus the design of a self-service B2B eShop.
Read the caseWhat to know before working with a UX/UI agency in Morocco.
You get a senior team that applies international product design standards, with the proximity and responsiveness of a local partner. Usabilix works with companies in Morocco, Africa, Europe and the Middle East.
UX (user experience) defines the journeys, structure and logic of a product. UI (user interface) defines how it looks: typography, colors, components. We handle both together, because a beautiful interface on a broken journey doesn't convert.
A Growth Sprint takes 4 weeks: audit, redesign of key flows and a growth roadmap. For ongoing work, we run a monthly retainer in agile sprints alongside your team.
It depends on scope and format: sprint, retainer or full transformation. We send you a costed proposal after a free 30-minute discovery call.
Yes. We design experiences around AI features (assistants, search, automation), starting from real user needs so AI delivers measurable value instead of hype.
Yes. We work remotely with teams in every time zone and run on-site strategy workshops in Casablanca.
30 minutes with a senior strategist to find your highest-leverage UX and growth opportunities. No commitment, under NDA if needed.