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UX/UI design agency · Casablanca, MoroccoBuild, scale and dominate in the era of AI

Usabilix is the go-to UX/UI studio for ambitious tech companies. We help you design smarter products, create seamless user experiences and drive compounding growth.

Discovery call · 30 min · free, no commitment

Trusted with their product by

  • YouCan
  • inwi
  • Sobrus
  • Avito
  • Rokhas
  • Ribatis
  • PantoFit
  • Agramonia
Why Usabilix

Good-looking design isn't enough. It has to move your numbers.

Every screen we design is tied to a measurable goal: activation, conversion, retention.

Without a method
With Usabilix

Features shipped on gut feeling

Every decision backed by user research and data

A leaky funnel, and nobody knows where

An audit that pinpoints friction and ranks the fixes

Design and engineering out of sync

A DesignOps practice that helps your team ship up to 3x faster

AI bolted on as a gimmick

Useful AI experiences built around real user needs

Growth that depends on ad spend

Acquisition and retention loops that compound

Services

Four disciplines. One team.

From research to growth, we cover the full product lifecycle, with no silos between strategy, design and growth.

01 / RESEARCH

UX & market research

User interviews, competitive benchmarks and funnel analysis, so you know what to build before writing a single line of code.

  • Personas
  • User journeys
  • Benchmark
  • Pricing
UX research
02 / DESIGN

UX/UI design & DesignOps

Web and mobile apps, SaaS dashboards: interfaces people understand in seconds, plus DesignOps processes that make the handoff from design to code seamless.

  • SaaS
  • iOS & Android
  • DesignOps
  • Prototyping
UX/UI design & DesignOps
03 / AUDIT

UX & conversion audit

Funnel, onboarding, usability, performance: a complete diagnosis of your product and a roadmap ranked by impact.

  • Heuristics
  • Funnel
  • Onboarding
  • Technical SEO
UX audit
04 / GROWTH

Growth & CRO

A/B tests, referral loops, paywalls and tracking: measurable growth systems that lower your CAC while your LTV climbs.

  • A/B testing
  • PLG
  • Retention
  • Analytics
Growth & CRO
Method

From idea to impact, in four steps

  1. 01

    Diagnose

    Audit, data and interviews to find where your product is losing value.

  2. 02

    Design

    Journeys, wireframes, then high-fidelity UI, tested with real users.

  3. 03

    Ship

    Specs, components and DesignOps workflows ready for your developers. No pointless back-and-forth.

  4. 04

    Grow

    Continuous experimentation on activation, conversion and retention.

Case studies

Complex products, made simple

Ecommerce, healthcare, telecom: platforms people use every day, redesigned with our team.

Ecommerce seller dashboard: sales, traffic and conversion insights
Ecommerce · YouCan

Redesigning the YouCan ecommerce platform

A complete design system and a benchmark against Shopify, WooCommerce, Amazon and Etsy for the store builder revamp.

Read the case
B2B pharma platform interface: feed, shortcuts and offers
Pharma tech · B2B

Three B2B products for the pharmaceutical sector

End-to-end product strategy across a marketplace, an ERP and ad monetization, from MVP to growth.

Read the case
inwi Business offers page: fiber and 5G plans for professionals
Telecom · Inwi

Unifying Inwi's digital ecosystem

Design systems for the portal, the mobile app and Win by Inwi, plus the design of a self-service B2B eShop.

Read the case
12+clients served
6+years of product & strategy consulting
2working languages: French and English
100%senior, founder-led execution
FAQ

Frequently asked questions

What to know before working with a UX/UI agency in Morocco.

Why work with a UX/UI agency in Casablanca?

You get a senior team that applies international product design standards, with the proximity and responsiveness of a local partner. Usabilix works with companies in Morocco, Africa, Europe and the Middle East.

What is the difference between UX and UI?

UX (user experience) defines the journeys, structure and logic of a product. UI (user interface) defines how it looks: typography, colors, components. We handle both together, because a beautiful interface on a broken journey doesn't convert.

How long does a UX/UI project take?

A Growth Sprint takes 4 weeks: audit, redesign of key flows and a growth roadmap. For ongoing work, we run a monthly retainer in agile sprints alongside your team.

How much does a UX/UI design project cost?

It depends on scope and format: sprint, retainer or full transformation. We send you a costed proposal after a free 30-minute discovery call.

Do you design AI products and features?

Yes. We design experiences around AI features (assistants, search, automation), starting from real user needs so AI delivers measurable value instead of hype.

Do you work with clients outside Morocco?

Yes. We work remotely with teams in every time zone and run on-site strategy workshops in Casablanca.

Ready to start?

Let's talk about your product

30 minutes with a senior strategist to find your highest-leverage UX and growth opportunities. No commitment, under NDA if needed.

Book a call