PORTFOLIO & IMPACT

Real Strategies. Proven Impact.

How our multidisciplinary execution turns complex challenges into market leadership.

ENTERPRISE ECOMMERCE

Beyond the Storefront

Redefining ecommerce UX through standardization, insight-driven design, and relentless benchmarking.

Core Foundation & Benchmarking
Standardized design system and comprehensive UX benchmarking across YouCan’s platform.
・ Led the setup of a robust, well-documented design system that served as the foundation for the complete revamp of YouCan’s ecommerce store-building platform.
・ Conducted extensive benchmarking against leading ecommerce experiences, including Shopify, WooCommerce, Amazon, and Etsy, to ensure best-in-class usability and consistency across all core user flows.
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PHARMA & HEALTH TECH

Scaling Impact in Pharma Tech

From MVP to growth, driving marketplace expansion, ERP innovation, and ad monetization through data and design.

End-to-End Product Lifecycle
From MVP to scale: marketplace expansion, ERP innovation, and ad monetization across the sector.
・ Directed product strategy and lifecycle management for three key B2B products in the pharmaceutical sector, from business goal setting to roadmap execution and performance tracking.
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TELECOM & FINTECH

Designing Telecom at Scale

Unifying Inwi's digital ecosystem with powerful design systems and a next-gen B2B eShop experience.

Ecosystem Unification & eShop UX
Design system standardization across Inwi Portal, Mobile App, Win, and B2B eShop self-service.
・ Established robust, well-documented design systems across all Inwi flagship products : Inwi Portal, Inwi Mobile App, and Win by Inwi, significantly accelerating design and feature implementation while ensuring consistency and scalability.
・ Led the end-to-end UX design of the new Inwi eShop B2B portal, enabling businesses to seamlessly personalize and order telecom offers online (ADSL, Fibre, Fixe, and Mobile), delivering a modern and efficient self-service experience.
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